McDonald’s encourages kids to read – and give back – by swapping Happy Meal toys for books

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Photo: Facebook / McDonald's Philippines

Kids and parents alike now have more reasons to love the iconic McDonald’s Happy Meal with the fast food giant’s latest offer: the Happy Meal Readers program.

The Happy Meal Readers program aims to encourage families to bond with their kids through reading.

The weekend launch also announced the newest endorsers of McDonald’s: celebrity couple Ryan Agoncillo and Judy Ann Santos-Agoncillo and their daughter Luna. The family attended the launch for a live reading of one of the books featured in the new Happy Meal.

McDonald's encourages kids to read – and give back – by swapping Happy Meal toys for books Mcdonalds Happy Meal Readers 1
The Agoncillo Family, the newest endorsers of McDonald’s. Photo: Facebook / McDonald’s Philippines

Aside from the thematic toys — which has been part of the Happy Meal since it began in 1979 — kids can now collect the 12 McDonald’s-exclusive books by world-renowned children’s book author and illustrator Cressida Cowell: “Treetop Twins Wilderness Adventures” series. You might know her from the successful book and movie series “How to Train Your Dragon”.

The “Treetop Twins Wilderness Adventures” series tells the story of a family who travels through space and time with their time machine and meets all kinds of creatures along the way.

McDonald's encourages kids to read – and give back – by swapping Happy Meal toys for books Mcdonalds Happy Meal Readers 4
Photo: Facebook / McDonald’s Philippines

Aside from completing the book series, McDonald’s Philippines will donate a portion of the Happy Meal sales to the Ronald McDonald House Charities of the Philippines, Inc. (RMHC) and its Ronald McDonald Read to Learn program, which aims to improve the literacy skills of Filipino kids in public schools from grades 1 and 2. The program has reached over 12 million students and distributed more than 367,000 books.

To order your own Happy Meal with the limited edition books, visit any McDonald’s store nationwide or go to www.mcdonaldsdelivery.com.ph.

For updates, follow McDonald’s Philippines on Facebook. To learn more about the Ronald McDonald House Charities and how to help, visit www.rmhc.org.ph.